Despite the current recession, business for many companies in the film and music industry seems to be rebounding. Consumers are bargain shopping online and swapping MP3s with their friends. Independent record producers, directors and musicians are utilizing new software to create and market their work. Entertaiment covers a wide variety of topics and media including movies, television, books, music, sports, games, live performances, branded entertainment, and digital media. What is entertaining to one group may be boring or even cruel to another. Entertaiment takes its roots from the Medieval Latin intertenere based on the word for intestine, through the Greek enteron.